E-Commerce Site Operations & Trade Lead UK
Branche | Zie onder |
Dienstverband | Zie onder |
Uren | Zie onder |
Locatie | Amsterdam |
Opleidingsniveau | Zie onder |
Organisatie | NEW BALANCE |
Contactpersoon | Zie onder |
Informatie
The role will execute regional Merchandise and Marketing plans but also define localized opportunities to drive in-season trading of the UK website. The Site Operations & Trade Lead UK will execute digital merchandise and campaign management strategies to enable a highly localized site experience for our UK customers.
Responsibilities
Operations:
Ensuring the successful delivery of regular and ad-hoc tasks including, but not limited to:
- Onsite content management
- Site merchandising
- Product information management
- Product readiness
- On-site search & sort optimisation
- Product catalogue management
- Onsite SEO
- Campaign and promotion management
Trade:
- Lead the localization strategy for the UK website by analyzing onsite and offsite performance and develop an in-depth understanding of the market requirements and identify category growth opportunities.
- Analyze onsite KPIs and merchandise performance to develop UK specific in-season trade opportunities supporting the EMEA commercial and marketing calendar.
- Define and execute region-specific site merchandise strategies to improve conversion
- Alongside EMEA Marketing and Merchandise Leads, define, plan and execute UK specific onsite campaigns
- Collaborate with the CRM Lead, feeding into the CRM strategy, email planning and segmentation/personalisation from a stock and product perspective in the UK
Qualifications
- 4+ years of business user experience in E-commerce platform operations, digital merchandising or campaign management (SFCC is a plus)
- 2+ years of people management experience and demonstrated leadership abilities
- Proven experience in digital merchandising and content management processes, procedures and systems
- Highly organised, with an ability to coordinate delivery in collaboration with several teams
- Experience in working with a wide range of stakeholders
- Excellent commercial awareness with a strong focus to maximise conversion
- Proven success in handling large onsite campaigns including brief, execution and retrospective
- Experience with analytics software (e.g. Google Analytics)
- Fluent in English, other European languages are an advantage
Omschrijving
The role will execute regional Merchandise and Marketing plans but also define localized opportunities to drive in-season trading of the UK website. The Site Operations & Trade Lead UK will execute digital merchandise and campaign management strategies to enable a highly localized site experience for our UK customers.
Responsibilities
Operations:
Ensuring the successful delivery of regular and ad-hoc tasks including, but not limited to:
- Onsite content management
- Site merchandising
- Product information management
- Product readiness
- On-site search & sort optimisation
- Product catalogue management
- Onsite SEO
- Campaign and promotion management
Trade:
- Lead the localization strategy for the UK website by analyzing onsite and offsite performance and develop an in-depth understanding of the market requirements and identify category growth opportunities.
- Analyze onsite KPIs and merchandise performance to develop UK specific in-season trade opportunities supporting the EMEA commercial and marketing calendar.
- Define and execute region-specific site merchandise strategies to improve conversion
- Alongside EMEA Marketing and Merchandise Leads, define, plan and execute UK specific onsite campaigns
- Collaborate with the CRM Lead, feeding into the CRM strategy, email planning and segmentation/personalisation from a stock and product perspective in the UK
Qualifications
- 4+ years of business user experience in E-commerce platform operations, digital merchandising or campaign management (SFCC is a plus)
- 2+ years of people management experience and demonstrated leadership abilities
- Proven experience in digital merchandising and content management processes, procedures and systems
- Highly organised, with an ability to coordinate delivery in collaboration with several teams
- Experience in working with a wide range of stakeholders
- Excellent commercial awareness with a strong focus to maximise conversion
- Proven success in handling large onsite campaigns including brief, execution and retrospective
- Experience with analytics software (e.g. Google Analytics)
- Fluent in English, other European languages are an advantage