Global Campaign and Digital Communications Director

Purpose of the position

The Global Campaign and Digital Comms director (GCD) is accountable for steering the global communications strategy and calendar, and the performance of stakeholder-centric, global and regional communication campaigns. To realize this, the GCD is accountable for strategic alignment with Clusters (BGs) and Functions in the GCLT. The GCD is line manager of and is supported by the whole CoE C&D team. This role is part of the GCLT. 

The GCD is the teamlead for CoE C&D. The GCD is, next to the above described purpose of the position, temporarily accountable for the implementation of the newly defined role and responsibilities of the CoE C&D, the new team roles and the proposed agile way of working. The GCD is also accountable for starting up the new process cycles that cross the GC&B, and implementing the newly defined content strategy. 

Communications is one of the key support functions in DSM. The mission of the function is to:

• grow relevance and esteem for the company brands;
• protect and enhancing the reputation of DSM
• contribute to DSM’s business results

In order to realize this mission, the communication employees need to work as a high-performing, global, 24/7, stakeholder focused, dialogue-based, networked team.

The function plays a key role in establishing a ‘One DSM’ mindset and works together with a variety of external and internal stakeholders on a range of complex topics with, at times, conflicting interests. The function needs to align these interests in order to build DSM’s brand value, reputation and employee engagement across businesses, markets and regions. 

Therefore, an extensive network of contacts, internally (especially DSM Leadership, Functions and Business Groups) and externally with relevant industry organizations, partners and networks, is needed. 

Furthermore, digitalization and its impact on corporate reputation and the growing influence of the general public on the license to operate of companies increase the importance of a professional and agile communication function.  

CoE Campaigns and Digital

The CoE Campaigns and Digital is a campaign ‘director’, who builds DSMs reputation amongst stakeholders on digital channels, and steers the content calendar globally (based on DSMs global communication themes).

Accountable for:

• Implementing the corporate communication strategy and –planning and defining the communications targets and KPIs, based on the defined comms strategy by the Cluster Comms directors and Functions as part of GCLT. Steering the communications strategy and –planning
• The performance of the CoE D&C team 
• The execution of stakeholder-centric global and regional digital communication campaigns
• The optimization of the digital campaigns, and embedding best practices of team collaboration and campaign execution
• The strategic alignment with Clusters (BGs) and CoE C&D in the GCLT
• Embedding best practices from Learn & Optimize cycle into the Imagine cycle
• The implementation of the newly defined role and responsibilities of the CoE C&D
• The implementation and onboarding of new team roles
• Piloting and implementing the proposed agile way of working
• Implementing the new process cycles that cross the whole of GC&B
• Implementing the content strategy

• An academic degree
• > 10 years of wide-ranging experience in a comparable communications and/or branding role, preferably in a BtB environment
• High level of seniority, given contacts with executive management, company representative function and team management position
• Good understanding of DSM strategy, company themes and BG strategies.
• Native speaker/High level of proficiency in English 
• Strong oral and written communication skills

Leadership skills

• Experience and successes in organizational change management 
• Deep knowledge of agility
• Effectiveness in working and collaborating with others and in a (prior) matrix organisation
• Experience in strategy setting
• Experience in coaching teams 
• Has a great focus on outcomes (rather than actions)
• Flexible and stimulates team to try; Being flexible in the approach the team choose to take
• Has a mindset to learn

Hours: 32/40

Period: 1-12-2020 until 31-5-2021

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