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203.051 vacatures

5 nov 2020

Manager Digital Experience Optimization

Branche detailhandel
Dienstverband Zie onder
Uren Zie onder
Locatie Amsterdam
Opleidingsniveau Zie onder
Organisatie ADIDAS
Contactpersoon Zie onder

Informatie

Key Responsibilities
- Create a testing strategy for continuous multivariate and personalization testing with a focus on the upper funnel experience with the goal to increasing out database of prospects (acquisition) and make sure we turn prospect into buyers and repeat buyers.
- Identify key consumer pain points in the consumer journey that are leading to friction in the acquisition and retention experience through research, benchmarks, analytics and session replay tooling.
- Through data led insights, Input into the global e2e journey optimization strategy - adapting output to meet the needs of our local consumer and business
- Manage profitable growth of the eCommerce business by improving KPI performance across conversion and consumer satisfaction metrics across markets
- Manage the local optimisation roadmap strategy for the market across the e2e journey with key partners across the organisation with a focus on the acquisition, prospect to buyer and retention.
- Act as key ambassador for testing across [Market] teams to drive a testing and optimization mindset.

Omschrijving

Key Responsibilities

- Create a testing strategy for continuous multivariate and personalization testing with a focus on the upper funnel experience with the goal to increasing out database of prospects (acquisition) and make sure we turn prospect into buyers and repeat buyers.

- Identify key consumer pain points in the consumer journey that are leading to friction in the acquisition and retention experience through research, benchmarks, analytics and session replay tooling.

- Through data led insights, Input into the global e2e journey optimization strategy - adapting output to meet the needs of our local consumer and business

- Manage profitable growth of the eCommerce business by improving KPI performance across conversion and consumer satisfaction metrics across markets

- Manage the local optimisation roadmap strategy for the market across the e2e journey with key partners across the organisation with a focus on the acquisition, prospect to buyer and retention.

- Act as key ambassador for testing across [Market] teams to drive a testing and optimization mindset.

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