Manager Digital Experience Optimization
Branche | detailhandel |
Dienstverband | Zie onder |
Uren | Zie onder |
Locatie | Amsterdam |
Opleidingsniveau | Zie onder |
Organisatie | ADIDAS |
Contactpersoon | Zie onder |
Informatie
- Create a testing strategy for continuous multivariate and personalization testing with a focus on the upper funnel experience with the goal to increasing out database of prospects (acquisition) and make sure we turn prospect into buyers and repeat buyers.
- Identify key consumer pain points in the consumer journey that are leading to friction in the acquisition and retention experience through research, benchmarks, analytics and session replay tooling.
- Through data led insights, Input into the global e2e journey optimization strategy - adapting output to meet the needs of our local consumer and business
- Manage profitable growth of the eCommerce business by improving KPI performance across conversion and consumer satisfaction metrics across markets
- Manage the local optimisation roadmap strategy for the market across the e2e journey with key partners across the organisation with a focus on the acquisition, prospect to buyer and retention.
- Act as key ambassador for testing across [Market] teams to drive a testing and optimization mindset.
Omschrijving
- Create a testing strategy for continuous multivariate and personalization testing with a focus on the upper funnel experience with the goal to increasing out database of prospects (acquisition) and make sure we turn prospect into buyers and repeat buyers.
- Identify key consumer pain points in the consumer journey that are leading to friction in the acquisition and retention experience through research, benchmarks, analytics and session replay tooling.
- Through data led insights, Input into the global e2e journey optimization strategy - adapting output to meet the needs of our local consumer and business
- Manage profitable growth of the eCommerce business by improving KPI performance across conversion and consumer satisfaction metrics across markets
- Manage the local optimisation roadmap strategy for the market across the e2e journey with key partners across the organisation with a focus on the acquisition, prospect to buyer and retention.
- Act as key ambassador for testing across [Market] teams to drive a testing and optimization mindset.