12 okt 2020
Manager Experience Optimization
| Branche | detailhandel |
| Dienstverband | Zie onder |
| Uren | Zie onder |
| Locatie | Amsterdam |
| Opleidingsniveau | Zie onder |
| Organisatie | ADIDAS |
| Contactpersoon | Zie onder |
Informatie
Working within the Consumer Experience team, you'll be an expert in Experience Optimization. Optimizing the experience to drive meaningful impact in the consumer's end-to-end browsing and shopping experience based on data and insight.
Consumer centricity is key to this role. To achieve this, you will need to understand our consumers pain points, questions and objectives through journey & data analysis. As well as layering in a commercial, brand-enhancing proposition to address those issues across the entire end-to-end journey.
Our goal is to enhance and evolve the consumer experience across 19 markets and 2 brands (adidas and Reebok). When a consumer leaves our touch point, we not only meet their expectations, we exceed them - this role is key for delivering on this goal.
- Create a testing strategy for continuous multivariate and personalization testing with a focus on the upper funnel experience with the goal to improving add to cart rate.
- Identify key consumer pain points in the consumer journey that are leading to Customer Service contacts and low NPS.
- Through data led insights, Input into the global e2e journey optimization strategy - adapting output to meet the needs of our local consumer and business
- Manage profitable growth of the eCommerce business by improving KPI performance across conversion and consumer satisfaction metrics across markets
- Manage the local optimisation roadmap strategy for the market across the e2e journey with key partners across the organisation with a focus on the upper funnel experience
- Act as key ambassador for testing across [Market] teams to drive a testing and optimization mindset.
- Marketing Activation
- Analytics
- Global Digital Brand Commerce Org (DBC)
- Site Operations
- Consumer Experience Team
- Buying and Planning Team
Consumer centricity is key to this role. To achieve this, you will need to understand our consumers pain points, questions and objectives through journey & data analysis. As well as layering in a commercial, brand-enhancing proposition to address those issues across the entire end-to-end journey.
Our goal is to enhance and evolve the consumer experience across 19 markets and 2 brands (adidas and Reebok). When a consumer leaves our touch point, we not only meet their expectations, we exceed them - this role is key for delivering on this goal.
- Create a testing strategy for continuous multivariate and personalization testing with a focus on the upper funnel experience with the goal to improving add to cart rate.
- Identify key consumer pain points in the consumer journey that are leading to Customer Service contacts and low NPS.
- Through data led insights, Input into the global e2e journey optimization strategy - adapting output to meet the needs of our local consumer and business
- Manage profitable growth of the eCommerce business by improving KPI performance across conversion and consumer satisfaction metrics across markets
- Manage the local optimisation roadmap strategy for the market across the e2e journey with key partners across the organisation with a focus on the upper funnel experience
- Act as key ambassador for testing across [Market] teams to drive a testing and optimization mindset.
- Marketing Activation
- Analytics
- Global Digital Brand Commerce Org (DBC)
- Site Operations
- Consumer Experience Team
- Buying and Planning Team
Omschrijving
Working within the Consumer Experience team, you'll be an expert in Experience Optimization. Optimizing the experience to drive meaningful impact in the consumer's end-to-end browsing and shopping experience based on data and insight.
Consumer centricity is key to this role. To achieve this, you will need to understand our consumers pain points, questions and objectives through journey & data analysis. As well as layering in a commercial, brand-enhancing proposition to address those issues across the entire end-to-end journey.
Our goal is to enhance and evolve the consumer experience across 19 markets and 2 brands (adidas and Reebok). When a consumer leaves our touch point, we not only meet their expectations, we exceed them - this role is key for delivering on this goal.
- Create a testing strategy for continuous multivariate and personalization testing with a focus on the upper funnel experience with the goal to improving add to cart rate.
- Identify key consumer pain points in the consumer journey that are leading to Customer Service contacts and low NPS.
- Through data led insights, Input into the global e2e journey optimization strategy - adapting output to meet the needs of our local consumer and business
- Manage profitable growth of the eCommerce business by improving KPI performance across conversion and consumer satisfaction metrics across markets
- Manage the local optimisation roadmap strategy for the market across the e2e journey with key partners across the organisation with a focus on the upper funnel experience
- Act as key ambassador for testing across [Market] teams to drive a testing and optimization mindset.
- Marketing Activation
- Analytics
- Global Digital Brand Commerce Org (DBC)
- Site Operations
- Consumer Experience Team
- Buying and Planning Team
Consumer centricity is key to this role. To achieve this, you will need to understand our consumers pain points, questions and objectives through journey & data analysis. As well as layering in a commercial, brand-enhancing proposition to address those issues across the entire end-to-end journey.
Our goal is to enhance and evolve the consumer experience across 19 markets and 2 brands (adidas and Reebok). When a consumer leaves our touch point, we not only meet their expectations, we exceed them - this role is key for delivering on this goal.
- Create a testing strategy for continuous multivariate and personalization testing with a focus on the upper funnel experience with the goal to improving add to cart rate.
- Identify key consumer pain points in the consumer journey that are leading to Customer Service contacts and low NPS.
- Through data led insights, Input into the global e2e journey optimization strategy - adapting output to meet the needs of our local consumer and business
- Manage profitable growth of the eCommerce business by improving KPI performance across conversion and consumer satisfaction metrics across markets
- Manage the local optimisation roadmap strategy for the market across the e2e journey with key partners across the organisation with a focus on the upper funnel experience
- Act as key ambassador for testing across [Market] teams to drive a testing and optimization mindset.
- Marketing Activation
- Analytics
- Global Digital Brand Commerce Org (DBC)
- Site Operations
- Consumer Experience Team
- Buying and Planning Team
