SEA Specialist
| Branche | reclame, marketing en promotie |
| Dienstverband | Zie onder |
| Uren | Zie onder |
| Locatie | Amsterdam |
| Opleidingsniveau | Zie onder |
| Organisatie | PVH |
| Contactpersoon | Zie onder |
Informatie
- Accelerate the tommyhilfiger.com business through the SEA channel
- Support with the planning, execution, management, and measurement of the SEA campaigns for our (or your assigned) markets across different search engines and languages
- Bring best in-class SEA practice from optimization, campaign set-up, audience targeting and smart bidding
- Working closely with the SEA Manager to manage budgets in-line with topline growth and maximizing ROI
- Execute roadmap projects in an efficient and timely manner by identifying priorities, bottlenecks and opportunities
- Have a test and learn approach with a constant development in growth hacking
- Continues seek new ways to drive Paid Search traffic through new product alpha/betas
- Monitor competitor advertising strategies and plan appropriate responses.
- Have a good understanding and experience in working on accounts that are heavily powered by automation
- Strong knowledge in feed management and manipulation to ensure optimal data quality and search relevancy
- Establish a direct relationship with the Google Specialist teams to stay ahead of the game and to ensure support is provided
- Build and automate performance reports that provide actionable insights
- Deep dive into performance and provide actions to capitalize/tackle performance related situations
- Build synergy and new ways of working with the SEO team to strategically drive success within the search results page
Omschrijving
- Accelerate the tommyhilfiger.com business through the SEA channel
- Support with the planning, execution, management, and measurement of the SEA campaigns for our (or your assigned) markets across different search engines and languages
- Bring best in-class SEA practice from optimization, campaign set-up, audience targeting and smart bidding
- Working closely with the SEA Manager to manage budgets in-line with topline growth and maximizing ROI
- Execute roadmap projects in an efficient and timely manner by identifying priorities, bottlenecks and opportunities
- Have a test and learn approach with a constant development in growth hacking
- Continues seek new ways to drive Paid Search traffic through new product alpha/betas
- Monitor competitor advertising strategies and plan appropriate responses.
- Have a good understanding and experience in working on accounts that are heavily powered by automation
- Strong knowledge in feed management and manipulation to ensure optimal data quality and search relevancy
- Establish a direct relationship with the Google Specialist teams to stay ahead of the game and to ensure support is provided
- Build and automate performance reports that provide actionable insights
- Deep dive into performance and provide actions to capitalize/tackle performance related situations
- Build synergy and new ways of working with the SEO team to strategically drive success within the search results page