15 nov 2020
Senior Manager Membership Communications
| Branche | Communicatie |
| Dienstverband | Zie onder |
| Uren | Zie onder |
| Locatie | Amsterdam |
| Opleidingsniveau | Zie onder |
| Organisatie | ADIDAS |
| Contactpersoon | Zie onder |
Informatie
As a Global Senior Manager Membership Communications at adidas you are accountable for driving and orchestrating the branding & positioning of the omnichannel program. In your scope of responsibility you own the seasonal Business Unit campaign & Brand Moment integration as well as Membership Always-on & Standalone Campaigns across different Digital Stakeholders, Retail, Business units and key markets. Additionally, you will oversee the development of toolkits as part of the implementation plan and establish a strong omnichannel footprint for every season, build and maintain key relationships, develop and manage opportunities, drive omnichannel plans and safeguard delivery timelines including reporting and performance targets within your area of responsibility.
Scope:Accountable for a wide planning scope, multiple BUs or major markets
- Membership Communications
- Drive the translation of the Strategy into an industry leading branding and positioning of the Membership program
- Drive the seasonal planning together with the Business units for Brand Moment and BU campaign integration and ensure that Business units are equipped with relevant information, playbooks & Guidelines to fully embrace Membership as a Key Business priority
- Collaborate with Membership Product planning to maximise the potential between Product x Story x Availability
- Drive the Content Creation & Optimisation of Membership Always-on Touchpoints & Campaigns as well as standalone campaigns & moments based on consumer insights and personalized member experiences
- Collaborate closely with Membership Product Owner Team to ensure that business requirements in your scope are translated to a prioritised product Roadmap and closely collaborate with Membership Operations to ensure all activations are executed in time and with excellence including performance tracking
People Management
- Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
- Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
- Provide team members/direct reports with clear direction and targets that are aligned with business needs and Digital objectives.
- (Key) Market teams
- Global Digital and Brand organizations
- Global and local Sales organizations
- Group functions
- Digital Product Area
- External Partners, vendors & agencies
Scope:Accountable for a wide planning scope, multiple BUs or major markets
- Membership Communications
- Drive the translation of the Strategy into an industry leading branding and positioning of the Membership program
- Drive the seasonal planning together with the Business units for Brand Moment and BU campaign integration and ensure that Business units are equipped with relevant information, playbooks & Guidelines to fully embrace Membership as a Key Business priority
- Collaborate with Membership Product planning to maximise the potential between Product x Story x Availability
- Drive the Content Creation & Optimisation of Membership Always-on Touchpoints & Campaigns as well as standalone campaigns & moments based on consumer insights and personalized member experiences
- Collaborate closely with Membership Product Owner Team to ensure that business requirements in your scope are translated to a prioritised product Roadmap and closely collaborate with Membership Operations to ensure all activations are executed in time and with excellence including performance tracking
People Management
- Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
- Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
- Provide team members/direct reports with clear direction and targets that are aligned with business needs and Digital objectives.
- (Key) Market teams
- Global Digital and Brand organizations
- Global and local Sales organizations
- Group functions
- Digital Product Area
- External Partners, vendors & agencies
Omschrijving
As a Global Senior Manager Membership Communications at adidas you are accountable for driving and orchestrating the branding & positioning of the omnichannel program. In your scope of responsibility you own the seasonal Business Unit campaign & Brand Moment integration as well as Membership Always-on & Standalone Campaigns across different Digital Stakeholders, Retail, Business units and key markets. Additionally, you will oversee the development of toolkits as part of the implementation plan and establish a strong omnichannel footprint for every season, build and maintain key relationships, develop and manage opportunities, drive omnichannel plans and safeguard delivery timelines including reporting and performance targets within your area of responsibility.
Scope:Accountable for a wide planning scope, multiple BUs or major markets
- Membership Communications
- Drive the translation of the Strategy into an industry leading branding and positioning of the Membership program
- Drive the seasonal planning together with the Business units for Brand Moment and BU campaign integration and ensure that Business units are equipped with relevant information, playbooks & Guidelines to fully embrace Membership as a Key Business priority
- Collaborate with Membership Product planning to maximise the potential between Product x Story x Availability
- Drive the Content Creation & Optimisation of Membership Always-on Touchpoints & Campaigns as well as standalone campaigns & moments based on consumer insights and personalized member experiences
- Collaborate closely with Membership Product Owner Team to ensure that business requirements in your scope are translated to a prioritised product Roadmap and closely collaborate with Membership Operations to ensure all activations are executed in time and with excellence including performance tracking
People Management
- Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
- Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
- Provide team members/direct reports with clear direction and targets that are aligned with business needs and Digital objectives.
- (Key) Market teams
- Global Digital and Brand organizations
- Global and local Sales organizations
- Group functions
- Digital Product Area
- External Partners, vendors & agencies
Scope:Accountable for a wide planning scope, multiple BUs or major markets
- Membership Communications
- Drive the translation of the Strategy into an industry leading branding and positioning of the Membership program
- Drive the seasonal planning together with the Business units for Brand Moment and BU campaign integration and ensure that Business units are equipped with relevant information, playbooks & Guidelines to fully embrace Membership as a Key Business priority
- Collaborate with Membership Product planning to maximise the potential between Product x Story x Availability
- Drive the Content Creation & Optimisation of Membership Always-on Touchpoints & Campaigns as well as standalone campaigns & moments based on consumer insights and personalized member experiences
- Collaborate closely with Membership Product Owner Team to ensure that business requirements in your scope are translated to a prioritised product Roadmap and closely collaborate with Membership Operations to ensure all activations are executed in time and with excellence including performance tracking
People Management
- Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
- Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
- Provide team members/direct reports with clear direction and targets that are aligned with business needs and Digital objectives.
- (Key) Market teams
- Global Digital and Brand organizations
- Global and local Sales organizations
- Group functions
- Digital Product Area
- External Partners, vendors & agencies
