16 nov 2020
Senior Manager Membership (M/F/D)
| Branche | detailhandel |
| Dienstverband | Zie onder |
| Uren | Zie onder |
| Locatie | Amsterdam |
| Opleidingsniveau | Zie onder |
| Organisatie | ADIDAS |
| Contactpersoon | Zie onder |
Informatie
As a Global Senior Manager Membership & Confirmed at adidas you are accountable for driving and orchestrating the branding and positioning of this omnichannel program with a focus on the Sneakerhead. In your scope of responsibility, you own the seasonal Business Unit campaign & Brand Moment integration as well as Membership Always-on & Standalone Campaigns. Additionally, you will oversee the development of toolkits as part of the implementation plan and establish a strong membership experience for every season, build and maintain key relationships, develop and manage opportunities, drive membership plans across markets, touchpoints and internal departments, and safeguard delivery timelines including reporting and performance targets within your area of responsibility.
- Scope: Accountable for a wide planning scope, multiple BUs or major markets
- Member Engagement
- Drive the translation of the Membership Strategy into an industry leading branding and experience of the program in the Confirmed app
- Understand behavior patterns within our user base and identify opportunities for superior engagement and retention
- Define an updated value proposition for the sneakerhead member, rewarding loyalty/engagement and driving lifetime value
- Drive the seasonal planning together with the business units for brand moments and BU campaigns integration and ensure that business units are equipped with relevant information, playbooks & guidelines to fully embrace membership as a key business priority
- Drive the content creation & optimization of membership always-on content, experiences and services, as well as standalone campaigns & moments based on consumer insights and personalized member experience
- Collaborate closely with digital product owners to ensure that business requirements in your scope are translated to a prioritized product roadmap and closely collaborate with membership teams (Planning, Operations...) to ensure all activations are executed in time and with excellence including performance tracking
- Communication
- Lead communication of plans within Digital, BUs, global parties, markets as well as senior Digital management, providing transparency on deliverables and timelines for the upcoming season / quarter
- Drive the "Members First" mindset in the Organization
- Optimization
- Evaluate and oversee the creation, implementation and sharing of global and local best practices with Digital, global and Market stakeholders.
- Ensure that seasonal/quarterly plans are optimized based on results and insights. Coordinate the collaboration with other Global/Digital functions to reflect consumer & member insights in the seasonal plans.
- Success Measurement
- Ensure that the membership plans in your area of responsibility are in alignment with time and quality requirements of Brand and BU KPIs.
- Identify and minimize risks for the seasonal omnichannel plans and ensure risks are transparent to internal and external stakeholders.
- ,If required" Responsibilities: People Management
- Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
- Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
- Provide team members/direct reports with clear direction and targets that are aligned with business needs and Digital objectives.
- Scope: Accountable for a wide planning scope, multiple BUs or major markets
- Member Engagement
- Drive the translation of the Membership Strategy into an industry leading branding and experience of the program in the Confirmed app
- Understand behavior patterns within our user base and identify opportunities for superior engagement and retention
- Define an updated value proposition for the sneakerhead member, rewarding loyalty/engagement and driving lifetime value
- Drive the seasonal planning together with the business units for brand moments and BU campaigns integration and ensure that business units are equipped with relevant information, playbooks & guidelines to fully embrace membership as a key business priority
- Drive the content creation & optimization of membership always-on content, experiences and services, as well as standalone campaigns & moments based on consumer insights and personalized member experience
- Collaborate closely with digital product owners to ensure that business requirements in your scope are translated to a prioritized product roadmap and closely collaborate with membership teams (Planning, Operations...) to ensure all activations are executed in time and with excellence including performance tracking
- Communication
- Lead communication of plans within Digital, BUs, global parties, markets as well as senior Digital management, providing transparency on deliverables and timelines for the upcoming season / quarter
- Drive the "Members First" mindset in the Organization
- Optimization
- Evaluate and oversee the creation, implementation and sharing of global and local best practices with Digital, global and Market stakeholders.
- Ensure that seasonal/quarterly plans are optimized based on results and insights. Coordinate the collaboration with other Global/Digital functions to reflect consumer & member insights in the seasonal plans.
- Success Measurement
- Ensure that the membership plans in your area of responsibility are in alignment with time and quality requirements of Brand and BU KPIs.
- Identify and minimize risks for the seasonal omnichannel plans and ensure risks are transparent to internal and external stakeholders.
- ,If required" Responsibilities: People Management
- Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
- Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
- Provide team members/direct reports with clear direction and targets that are aligned with business needs and Digital objectives.
Omschrijving
As a Global Senior Manager Membership & Confirmed at adidas you are accountable for driving and orchestrating the branding and positioning of this omnichannel program with a focus on the Sneakerhead. In your scope of responsibility, you own the seasonal Business Unit campaign & Brand Moment integration as well as Membership Always-on & Standalone Campaigns. Additionally, you will oversee the development of toolkits as part of the implementation plan and establish a strong membership experience for every season, build and maintain key relationships, develop and manage opportunities, drive membership plans across markets, touchpoints and internal departments, and safeguard delivery timelines including reporting and performance targets within your area of responsibility.
- Scope: Accountable for a wide planning scope, multiple BUs or major markets
- Member Engagement
- Drive the translation of the Membership Strategy into an industry leading branding and experience of the program in the Confirmed app
- Understand behavior patterns within our user base and identify opportunities for superior engagement and retention
- Define an updated value proposition for the sneakerhead member, rewarding loyalty/engagement and driving lifetime value
- Drive the seasonal planning together with the business units for brand moments and BU campaigns integration and ensure that business units are equipped with relevant information, playbooks & guidelines to fully embrace membership as a key business priority
- Drive the content creation & optimization of membership always-on content, experiences and services, as well as standalone campaigns & moments based on consumer insights and personalized member experience
- Collaborate closely with digital product owners to ensure that business requirements in your scope are translated to a prioritized product roadmap and closely collaborate with membership teams (Planning, Operations...) to ensure all activations are executed in time and with excellence including performance tracking
- Communication
- Lead communication of plans within Digital, BUs, global parties, markets as well as senior Digital management, providing transparency on deliverables and timelines for the upcoming season / quarter
- Drive the "Members First" mindset in the Organization
- Optimization
- Evaluate and oversee the creation, implementation and sharing of global and local best practices with Digital, global and Market stakeholders.
- Ensure that seasonal/quarterly plans are optimized based on results and insights. Coordinate the collaboration with other Global/Digital functions to reflect consumer & member insights in the seasonal plans.
- Success Measurement
- Ensure that the membership plans in your area of responsibility are in alignment with time and quality requirements of Brand and BU KPIs.
- Identify and minimize risks for the seasonal omnichannel plans and ensure risks are transparent to internal and external stakeholders.
- ,If required" Responsibilities: People Management
- Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
- Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
- Provide team members/direct reports with clear direction and targets that are aligned with business needs and Digital objectives.
- Scope: Accountable for a wide planning scope, multiple BUs or major markets
- Member Engagement
- Drive the translation of the Membership Strategy into an industry leading branding and experience of the program in the Confirmed app
- Understand behavior patterns within our user base and identify opportunities for superior engagement and retention
- Define an updated value proposition for the sneakerhead member, rewarding loyalty/engagement and driving lifetime value
- Drive the seasonal planning together with the business units for brand moments and BU campaigns integration and ensure that business units are equipped with relevant information, playbooks & guidelines to fully embrace membership as a key business priority
- Drive the content creation & optimization of membership always-on content, experiences and services, as well as standalone campaigns & moments based on consumer insights and personalized member experience
- Collaborate closely with digital product owners to ensure that business requirements in your scope are translated to a prioritized product roadmap and closely collaborate with membership teams (Planning, Operations...) to ensure all activations are executed in time and with excellence including performance tracking
- Communication
- Lead communication of plans within Digital, BUs, global parties, markets as well as senior Digital management, providing transparency on deliverables and timelines for the upcoming season / quarter
- Drive the "Members First" mindset in the Organization
- Optimization
- Evaluate and oversee the creation, implementation and sharing of global and local best practices with Digital, global and Market stakeholders.
- Ensure that seasonal/quarterly plans are optimized based on results and insights. Coordinate the collaboration with other Global/Digital functions to reflect consumer & member insights in the seasonal plans.
- Success Measurement
- Ensure that the membership plans in your area of responsibility are in alignment with time and quality requirements of Brand and BU KPIs.
- Identify and minimize risks for the seasonal omnichannel plans and ensure risks are transparent to internal and external stakeholders.
- ,If required" Responsibilities: People Management
- Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
- Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
- Provide team members/direct reports with clear direction and targets that are aligned with business needs and Digital objectives.
