18 nov 2020
SEO Manager
| Branche | reclame, marketing en promotie |
| Dienstverband | Zie onder |
| Uren | Zie onder |
| Locatie | Amsterdam |
| Opleidingsniveau | Zie onder |
| Organisatie | PVH |
| Contactpersoon | Zie onder |
Informatie
All associates based in the EU should apply to the job by clicking here. Please note that you will have to create a new account on the application page.
About Calvin Klein Europe B.V.
CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.
Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $8 billion in 2016 and were distributed in over 110 countries. Calvin Klein, Inc. employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.
The Team
You are part of Calvin Klein Ecommerce and Marketing departments, reporting to The Senior Manager Performance Marketing. Your role is key in driving growth to our website as well as in driving brand visibility across Europe.
You will work closely with other teams within Marketing & Ecomm as well as Consumer Insights, CRM, IT and external partners.
Key Responsibilities:
- Lead SEO strategy and execution for our ecommerce business with the objective of increasing organic traffic, search ranking and maximize ROI.
- Accelerate the CK business through organic search, with clear understanding of technical and content scope.
- Monitor KPIs on a daily, weekly, and monthly basis against targets.
- Regularly report on SEO performance for all markets.
- Define strategy per market and category based on seasonality, potential, needs and supply characteristics
- Drive SEO automation: work closely with product, engineering, analytics and data science to build SEO bespoke tooling, reporting and dashboarding.
- Build a site wide content & technical strategy for SEO, aligning with merchandising, content, product, buying, trading, and ecommerce and marketing teams.
- Develop and execute an off-site strategy and work closely with Display, PR, content, agency, and other relevant teams.
- Define and improve global processes within Organic Search that will allow to scale operations across markets, engines and platforms.
- Drive competitive keyword research to identify opportunities for growth
- Align regularly with Paid Search team on keyword research, analysis and testing to ensure a profitable and sustainable marketing mix.
- Be an ambassador of SEO across the business: build close relationships with different teams from Ecommerce to Marketing to promote SEO and share processes and best practices.
- Develop and execute channels' roadmap aligned with the overall Marketing calendar and Ecommerce Strategy.
- Provide traffic/budget/revenue forecast for Ecommerce on a yearly and monthly basis.
- Manage the relationships external agencies through providing clear KPIs, Targets and priorities.
- Lead, coach and mentor 1 SEO specialist.
About Calvin Klein Europe B.V.
CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.
Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $8 billion in 2016 and were distributed in over 110 countries. Calvin Klein, Inc. employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.
The Team
You are part of Calvin Klein Ecommerce and Marketing departments, reporting to The Senior Manager Performance Marketing. Your role is key in driving growth to our website as well as in driving brand visibility across Europe.
You will work closely with other teams within Marketing & Ecomm as well as Consumer Insights, CRM, IT and external partners.
Key Responsibilities:
- Lead SEO strategy and execution for our ecommerce business with the objective of increasing organic traffic, search ranking and maximize ROI.
- Accelerate the CK business through organic search, with clear understanding of technical and content scope.
- Monitor KPIs on a daily, weekly, and monthly basis against targets.
- Regularly report on SEO performance for all markets.
- Define strategy per market and category based on seasonality, potential, needs and supply characteristics
- Drive SEO automation: work closely with product, engineering, analytics and data science to build SEO bespoke tooling, reporting and dashboarding.
- Build a site wide content & technical strategy for SEO, aligning with merchandising, content, product, buying, trading, and ecommerce and marketing teams.
- Develop and execute an off-site strategy and work closely with Display, PR, content, agency, and other relevant teams.
- Define and improve global processes within Organic Search that will allow to scale operations across markets, engines and platforms.
- Drive competitive keyword research to identify opportunities for growth
- Align regularly with Paid Search team on keyword research, analysis and testing to ensure a profitable and sustainable marketing mix.
- Be an ambassador of SEO across the business: build close relationships with different teams from Ecommerce to Marketing to promote SEO and share processes and best practices.
- Develop and execute channels' roadmap aligned with the overall Marketing calendar and Ecommerce Strategy.
- Provide traffic/budget/revenue forecast for Ecommerce on a yearly and monthly basis.
- Manage the relationships external agencies through providing clear KPIs, Targets and priorities.
- Lead, coach and mentor 1 SEO specialist.
Omschrijving
All associates based in the EU should apply to the job by clicking here. Please note that you will have to create a new account on the application page.
About Calvin Klein Europe B.V.
CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.
Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $8 billion in 2016 and were distributed in over 110 countries. Calvin Klein, Inc. employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.
The Team
You are part of Calvin Klein Ecommerce and Marketing departments, reporting to The Senior Manager Performance Marketing. Your role is key in driving growth to our website as well as in driving brand visibility across Europe.
You will work closely with other teams within Marketing & Ecomm as well as Consumer Insights, CRM, IT and external partners.
Key Responsibilities:
- Lead SEO strategy and execution for our ecommerce business with the objective of increasing organic traffic, search ranking and maximize ROI.
- Accelerate the CK business through organic search, with clear understanding of technical and content scope.
- Monitor KPIs on a daily, weekly, and monthly basis against targets.
- Regularly report on SEO performance for all markets.
- Define strategy per market and category based on seasonality, potential, needs and supply characteristics
- Drive SEO automation: work closely with product, engineering, analytics and data science to build SEO bespoke tooling, reporting and dashboarding.
- Build a site wide content & technical strategy for SEO, aligning with merchandising, content, product, buying, trading, and ecommerce and marketing teams.
- Develop and execute an off-site strategy and work closely with Display, PR, content, agency, and other relevant teams.
- Define and improve global processes within Organic Search that will allow to scale operations across markets, engines and platforms.
- Drive competitive keyword research to identify opportunities for growth
- Align regularly with Paid Search team on keyword research, analysis and testing to ensure a profitable and sustainable marketing mix.
- Be an ambassador of SEO across the business: build close relationships with different teams from Ecommerce to Marketing to promote SEO and share processes and best practices.
- Develop and execute channels' roadmap aligned with the overall Marketing calendar and Ecommerce Strategy.
- Provide traffic/budget/revenue forecast for Ecommerce on a yearly and monthly basis.
- Manage the relationships external agencies through providing clear KPIs, Targets and priorities.
- Lead, coach and mentor 1 SEO specialist.
About Calvin Klein Europe B.V.
CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.
Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $8 billion in 2016 and were distributed in over 110 countries. Calvin Klein, Inc. employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.
The Team
You are part of Calvin Klein Ecommerce and Marketing departments, reporting to The Senior Manager Performance Marketing. Your role is key in driving growth to our website as well as in driving brand visibility across Europe.
You will work closely with other teams within Marketing & Ecomm as well as Consumer Insights, CRM, IT and external partners.
Key Responsibilities:
- Lead SEO strategy and execution for our ecommerce business with the objective of increasing organic traffic, search ranking and maximize ROI.
- Accelerate the CK business through organic search, with clear understanding of technical and content scope.
- Monitor KPIs on a daily, weekly, and monthly basis against targets.
- Regularly report on SEO performance for all markets.
- Define strategy per market and category based on seasonality, potential, needs and supply characteristics
- Drive SEO automation: work closely with product, engineering, analytics and data science to build SEO bespoke tooling, reporting and dashboarding.
- Build a site wide content & technical strategy for SEO, aligning with merchandising, content, product, buying, trading, and ecommerce and marketing teams.
- Develop and execute an off-site strategy and work closely with Display, PR, content, agency, and other relevant teams.
- Define and improve global processes within Organic Search that will allow to scale operations across markets, engines and platforms.
- Drive competitive keyword research to identify opportunities for growth
- Align regularly with Paid Search team on keyword research, analysis and testing to ensure a profitable and sustainable marketing mix.
- Be an ambassador of SEO across the business: build close relationships with different teams from Ecommerce to Marketing to promote SEO and share processes and best practices.
- Develop and execute channels' roadmap aligned with the overall Marketing calendar and Ecommerce Strategy.
- Provide traffic/budget/revenue forecast for Ecommerce on a yearly and monthly basis.
- Manage the relationships external agencies through providing clear KPIs, Targets and priorities.
- Lead, coach and mentor 1 SEO specialist.
