SEO Manager
| Branche | reclame, marketing en promotie |
| Dienstverband | Zie onder |
| Uren | Zie onder |
| Locatie | Amsterdam |
| Opleidingsniveau | Zie onder |
| Organisatie | PVH |
| Contactpersoon | Zie onder |
Informatie
- Accelerate the tommyhilfiger.com EMEA business through Organic Search (Google, Bing and Yandex)
- Bring the best in-class SEO from a technical, on and off-site standpoint
- Ensure optimal ranking and visibility for the relevant keywords with the aim to drive long-term and sustainable growth
- Creation of the channel strategy & underlying roadmap taking into consideration priorities, seasonality and search trends
- Build on current technology capabilities to ensure scalability and efficiency of optimization
- Manage direct communication and work closely with the internal stakeholders in order to deliver projects from start to end (Content, UX, POs, PR, Site Merchandisers)
- Build business cases in order to justify development resource and project priorities
- Conduct end-to-end SEO testing and validation for SEO related tickets
- Work with the Senior Manager to build an ambitious but realistic traffic forecast based on the short and long-term initiatives
- Build synergy and new ways of working with the SEA team to strategically drive success within the search results page
- Be on top of performance results with strong analytical skills
- Liaise with other channels to maximize consumer touchpoints and journeys
- Nurture the internal SEO Specialist team providing directional support and personal growth
Omschrijving
- Accelerate the tommyhilfiger.com EMEA business through Organic Search (Google, Bing and Yandex)
- Bring the best in-class SEO from a technical, on and off-site standpoint
- Ensure optimal ranking and visibility for the relevant keywords with the aim to drive long-term and sustainable growth
- Creation of the channel strategy & underlying roadmap taking into consideration priorities, seasonality and search trends
- Build on current technology capabilities to ensure scalability and efficiency of optimization
- Manage direct communication and work closely with the internal stakeholders in order to deliver projects from start to end (Content, UX, POs, PR, Site Merchandisers)
- Build business cases in order to justify development resource and project priorities
- Conduct end-to-end SEO testing and validation for SEO related tickets
- Work with the Senior Manager to build an ambitious but realistic traffic forecast based on the short and long-term initiatives
- Build synergy and new ways of working with the SEA team to strategically drive success within the search results page
- Be on top of performance results with strong analytical skills
- Liaise with other channels to maximize consumer touchpoints and journeys
- Nurture the internal SEO Specialist team providing directional support and personal growth